Fit & Fabric

How it sits. How it feels.

The cut, the construction, the fabric, the size you should pick — and how to keep the shirt looking right for years.

The fit

Tailored regular fit. Built on four European features.

Not tight, not loose. Cut close enough to look sharp, cut wide enough to wear all day. Underneath the silhouette are four small construction details — standards in European shirt-making — that decide how the shirt feels through the week.

01

Button-down collar

The collar tips button onto the shirt itself. This small fixing keeps the collar flat and structured through the day — through meetings, layered under a sweater, opened up at the end of the evening. Without the buttons, collars curl, lift, and need pressing. With them, the collar holds.

02

Front placket, double-stitched

The placket is the vertical strip running down the front of the shirt where the buttons sit. We build ours thicker than standard and stitch both edges twice. The result: the buttons line up cleanly, the front holds its shape against everyday wear, and the seam can take the strain of repeated washing without going soft.

03

Back box pleat

A small fold of fabric sits between the shoulder blades, just under the yoke. When you reach forward — to type, to drive, to lift a glass — the pleat opens and releases the extra width. When you stop moving, it folds back in. The shirt looks tailored at rest and feels generous in motion. This is the single feature that most often separates a comfortable shirt from a stiff one.

04

Apple cut hem

The bottom of the shirt curves gently — longer at the front and back, shorter at the sides. Tucked in, this means the shirt stays tucked when you sit. Untucked, the curve sits naturally over the waistband instead of looking like a flag. It's a European tailoring convention from the early twentieth century, and it works for the same reason today.

The fabric

Premium everyday fabric.

We chose our cotton-blend yarns for two things — how they feel on the first wear, and how they hold up by the fiftieth.

Soft from day one

No starchy break-in period. The shirt feels right the moment you pull it out of the packet.

Breathable

Built for Indian weather, not a London winter. Air moves through the weave instead of trapping heat.

Holds its colour

Wash after wash, the shirt looks like the shirt you bought. No premature fade, no rubbed-out collars.

Size guide

Find your size.

Measurements in centimetres. Inches in brackets.

Size Chest Shoulders Length Sleeve
S 88 cm (34.6") 42 cm (16.5") 64 cm (25.2") 19 cm (7.5")
M 94 cm (37.0") 44 cm (17.3") 67 cm (26.4") 20 cm (7.9")
L 100 cm (39.4") 46 cm (18.1") 70 cm (27.6") 21 cm (8.3")
XL 106 cm (41.7") 48 cm (18.9") 73 cm (28.7") 22 cm (8.7")

Allow tolerance

Measurements are taken by hand. Expect a 1–3 cm variance shirt to shirt.

Between sizes?

Size up. The cut has a gentle taper through the body — you get a clean line at the larger size, not a baggy one.

Need help?

WhatsApp us on +91 9703344900 with your measurements and we will tell you the size.

How to measure

Measure yourself in five minutes.

You need a soft tape measure. No tape? A piece of string and a ruler works — wrap, mark, measure.

01

Chest

Stand straight. Wrap the tape around the fullest part of your chest, under your arms. Keep it level — not tighter at the front, not loose at the back. Don't suck in, don't puff out. This is the number that decides your size.

02

Shoulders

Measure straight across your back from one shoulder seam to the other — the bony bump where your shoulder ends on each side. Easier with help. If measuring alone, lay a well-fitting shirt flat and measure that shoulder-to-shoulder.

03

Length

From the highest point of your shoulder, next to your neck, straight down to where you want the shirt to end. At the hip bone for tucking in. Past the hip bone for untucked wear.

04

Sleeve

Hold your arm relaxed at your side. Measure from the top of your shoulder, down the outside of your arm, to where you want the cuff to sit — usually at the base of your thumb.

Care

Look after the shirt and the shirt looks after you.

A Barrow Ford shirt should hold up for several seasons of regular wear. Wash and store it like this and it will.

Wash

Cold water, similar colours.

Machine wash on a cold cycle. Avoid bleach — it weakens fibres and dulls colour.

Dry

Line dry, not in the dryer.

Direct sun is fine for whites. Indirect sun for darker shades — keeps colours sharp.

Iron

Medium heat. Slightly damp.

Ironing the shirt when it is just damp is faster and gives a cleaner finish than ironing it dry.

Store

On a wide hanger.

A wide hanger holds the shoulders in shape and lets the back box pleat fold properly. Avoid wire hangers.

Now the easy part

Pick a shirt.

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